Horacio BolzDirector & Creative Founder

Strategy & Innovation / Horacio Bolz

I help turn
ambitious ideas
into things
that work.

I’m Horacio. I connect strategy, creativity and technology to help you move forward.

Request a strategy session

Independent strategy sessions for founders and teams.
Tell me what you’re working on. We’ll agree the scope by email.

See the work ↓
Horacio Bolz in a light shirt, looking towards the camera

Selected brands & collaborators

Selected work / From the idea to the real thing

Ideas are easy.
Making them work is
the interesting part.

Fan Theories immersive live-show artwork

Fan Theories / Live experience

An audience that
shapes the show.

I created a live show connecting music, 360° visuals and phone-based voting. The audience made decisions in real time.

80
votes in
60 seconds
517
playlist votes
across 30 rounds

Domo360, Madrid · 19 September 2026
Vote counts, not unique attendees.

Explore the show ↗
NewMedia

NewMedia / Client workflow

Less back-and-forth.
Clearer decisions.

I built a shared system for timestamped feedback, versions and approvals to tackle scattered client communication.

ResultOne place to review and approve.

El Gordito Madrid restaurant identity

El Gordito / Concept & identity

Give a business idea
a clear identity.

I helped shape the Madrid restaurant’s business concept and brand identity, defining a direction to build around.

ResultA concept and identity that connect.

Apollo Tuner software interface

Apollo Tuner / Product development

A studio problem.
A purpose-built tool.

I built a Mac tuner with automatic input selection, plus plugins, to simplify the studio’s tuning workflow.

ReleasedMac app · VST3 · Audio Unit

Explore the product ↗

What could a fresh perspective unlock for you?

Request a strategy session

Start with one challenge

A clearer direction.
A practical next move.

Bring the idea, bottleneck or decision you’re stuck on. Together, we’ll find the opportunity and decide what to do next.

  1. 01
    Find the focus.

    Identify the question that matters most.

  2. 02
    Choose the next action.

    Define something you can test or implement.

  3. 03
    Know what to measure.

    Choose a measure to judge progress and return.

Request a strategy session

One-to-one · Defined scope and timeframe
Independent, non-exclusive advisory

Need more than a session?

Innovation sprint

Develop a concept or product direction and a plan to test it.

Discuss a sprint ↗

Strategic advisory

An ongoing independent perspective for the next decisions.

Explore advisory ↗

Your next move

That idea you keep
coming back to?
Let’s talk.

Request a strategy session

Opens your email app. Scope and timing are agreed together.